Current situation

Though tourism revenues have grown in each of the last three years, this pace of growth is not enough to meet the 2024 target of $4 billion. From the 2010 baseline of $2.02 billion, Nova Scotia tourism revenues have increased by 29.2 per cent to $2.61 billion in 2018.

yearrevenue
20102.019
20112.258
20122.325
20132.302
20142.282
20152.229
20162.378
20172.6
20182.609

WHAT THIS MEANS

This data shows the total amount of money being spent by consumers, both from within and outside of the province. This is a common indicator of the size of and growth in an industry.

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