Though tourism revenues have grown in each of the last three years, the current pace of growth, though significant, is not enough to meet the target. From the 2010 baseline of $2.0 billion annually, NS Tourism revenues have increased by 36.0 per cent to $2.7 billion in 2017 – significant progress toward the $4 billion, 2024 goal.
year revenue 2010 2.019 2011 2.258 2012 2.325 2013 2.302 2014 2.409 2015 2.472 2016 2.584 2017 2.745
WHAT THIS MEANS
This data shows the total amount of money being spent by consumers, both from within and outside of the province. This is a common indicator of the size of and growth in an industry.
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- Shelburne County tries to become a destination spot in Nova Scotia
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- Eight Nova Scotia tourism businesses to get marketing help
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