Goal 14

Tourism Expansion

As Nova Scotia’s leading source of service sector exports, gross business revenues from tourism will reach $4 billion (approximately double the current level).

Updated:

Tourism Expansion data summary graphic

Current situation

Though tourism revenues have grown in each of the last three years, the current pace of growth, though significant, is not enough to meet the target. From the 2010 baseline of $2.0 billion annually, NS Tourism revenues have increased by 36.0 per cent to $2.7 billion in 2017 – significant progress toward the $4 billion, 2024 goal.

yearrevenue
20102.019
20112.258
20122.325
20132.302
20142.409
20152.472
20162.584
20172.745

WHAT THIS MEANS

This data shows the total amount of money being spent by consumers, both from within and outside of the province. This is a common indicator of the size of and growth in an industry.

Stories

Show more stories