Goal 14

Tourism Expansion

As Nova Scotia’s leading source of service sector exports, gross business revenues from tourism will reach $4 billion (approximately double the current level).


Current situation

Although tourism revenues have grown significantly in each of the last three years, and 2016 was the best year in history for tourism visitors and revenue, we are not on track to meet the visionary target considering the current pace of growth. From the 2010 baseline of $2.0 billion annually, Nova Scotia tourism revenues have increased by 28.8 per cent to $2.6 billion in 2016.

year revenue
2010 2.019
2011 2.258
2012 2.325
2013 2.302
2014 2.409
2015 2.469
2016 2.6

What this means

This data shows the total amount of money being spent by consumers, both from within and outside of the province. This is a common indicator of the size of and growth in an industry.

Data for 2014, 2015 and 2016 is preliminary and subject to change.